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Transforming a National Retail Chain’s In-Store Experience

Project Info!

Client

National Fashion Retailer

Location

Toronto, Ontario

Challenge:

The client was facing declining foot traffic and lower-than-expected sales in their flagship stores across Canada. The stores’ layouts were outdated, and product displays were failing to engage customers.

Solution:

V Merchandising conducted a thorough audit of the stores’ existing layouts and customer flow. We designed a new visual merchandising strategy that included eye-catching window displays, strategically placed promotional items, and updated product zones to encourage customer interaction.

Implementation:

Over the course of three months, V Merchandising worked closely with the client’s marketing and sales teams to implement the new design across all flagship locations. We provided training to in-store staff on maintaining the new layouts and ensuring consistency.

Result:

Foot traffic increased by 30%, and sales rose by 25% within six months of the redesign. The client reported a significant improvement in customer feedback, with many noting the more inviting and easy-to-navigate store environment.

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V Merchandising is a premier merchandising company headquartered in Toronto, Canada, dedicated to helping businesses across the nation unlock their full retail potential.

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