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Boosting In-Store Promotions for a Consumer Goods Company

Project Info!

Client

Leading FMCG Brand

Location

Calgary, Alberta

Challenge:

The client’s in-store promotions were not generating the expected level of customer engagement or sales. The promotional displays were not effectively capturing customer attention, and the messaging was inconsistent across different retail locations.

Solution:

V Merchandising developed a cohesive in-store promotional strategy that aligned with the brand’s overall marketing objectives. We designed dynamic promotional displays and ensured that all messaging was consistent and targeted.

Implementation:

The new promotional strategy was rolled out across 50 retail locations in Alberta over a two-month period. V Merchandising provided support in setting up displays and ensuring that promotional materials were correctly positioned.

Result:

The client experienced a 35% increase in sales of promoted items during the campaign period. Customer engagement with in-store promotions also improved, with a notable increase in the number of customers participating in related marketing activities, such as loyalty programs and social media promotions.

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V Merchandising is a premier merchandising company headquartered in Toronto, Canada, dedicated to helping businesses across the nation unlock their full retail potential.

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