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Revamping Product Placement for a Specialty Food Retailer

Project Info!

Client

Specialty Food Retailer

Location

Halifax, Nova Scotia

Challenge:

The client’s product placement strategy was not effectively driving sales. High-margin items were not being noticed by customers, leading to lower-than-expected revenue in key product categories.

Solution:

V Merchandising conducted a comprehensive analysis of customer shopping patterns and adjusted the store layout to optimize product placement. We focused on positioning high-margin items at eye level and in high-traffic areas to increase visibility.

Implementation:

Over a three-month period, V Merchandising worked with the client to implement the new layout across their stores. We also provided guidelines to ensure that the placement strategy could be consistently maintained by in-store staff.

Result:

The client saw a 20% increase in sales of high-margin items within three months. Overall store revenue increased by 18%, and the client received positive feedback from customers who found the store easier to navigate and shop.

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V Merchandising is a premier merchandising company headquartered in Toronto, Canada, dedicated to helping businesses across the nation unlock their full retail potential.

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